Colgate-Palmolive (India) Ltd, the market leader inoral care, today announced Allu Arjun, Tollywood heartthrob and the current youth icon, as the new face of Colgate MaxFresh, the fastest growing brand in the company’s portfolio, in Andhra Pradesh. He will feature in the new TVC campaign that is being unveiled today.
Rekha Rao, Vice President Marketing, Colgate-Palmolive (India) Ltd., said, “Colgate MaxFresh is targeted at the youth of the country. Today’s youthis confident and is always looking for something fresh and unique. We are pleased to have on board Allu Arjun as our brand ambassador. He embodies the brand values very well. His energy perfectly mirrors the MaxFresh energy.”
Bunny talking about this said, “I’m extremely excited to be associated with Colgate MaxFresh. I have always believed in the power of fresh breath and the energy it gives to engage and inspire others. I had a great time shooting the TVC which blends the brand imagery and the messaging effectively. I also think that the advertising has panned out very well and will connect with the youth.”
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